Isla Honolulu is a company based in the beautiful islands of Hawaii and founded over decades of love for cosmetics and beauty. The company is committed to creating innovative and effective products that comprise an elegantly streamlined regimen. Our goal is to make beauty attainable and uncomplicated. Isla strives to remove complexity and replace it with effective ease in everything we do.
“Born and raised in Honolulu, Hawaii, beauty has always been an important part of my life. In high school I would rush to finish my lunch so I could do my friends’ and my makeup in the bathroom. Because of this I was a self-professed “bathroom queen.” Naturally I became a professional makeup artist and hairstylist. This love and understanding for the artistry of beauty led me to the creative world of film and television. The opportunity enabled me to work with countless amounts of beauty products. I knew that my ultimate goal would be to create my own products to help anyone expand their beauty potential. Everyday I am empowered by the energy of the people, the land and the spirit that is Hawaii. My love for the islands is what inspires me to create.”
Joanne Miyata is a working makeup artist and hairstylist in film and television production. Her credits include: NCIS Hawaii, Magnum PI, Hawaii 5-0, Lost and Tropic Thunder to name a few.
The functional design of an eyelash curler has basically remained the same since the 1920’s. A metal piece comes into contact with the eyelash and presses down onto a rubber pad. The outcome is a stiff check mark look and not a curl. But a curl should be a curl, effortless and precise. This led to a 4 year journey to create an effective tool that cradles the length of the lash to build a curl. Many sketches, prototypes and trials later…Voila! Cirl was born! The beauty of a curled lash is the attraction of a nude eye and the power of a made up one. Lash power has been a staple statement of beauty and fashion at the moment and it is here to stay.
The patent pending design is engineered to give three points of contact on the length of the lash to create a curl, never an angle. Cushioned by a custom designed oval padding, Cirl is set apart from all other eyelash curlers. This unique design safely and gently curls the lash, without the harsh lines and damaging effects of curlers from the past. A couple of firm presses and a perfect curl is formed, smooth and without ridges.
“Get it Cirl!”
Calling a regular eyelash curler an eyelash curler is actually misleading since it doesn’t really “curl” the lashes, instead it crimps it. You can’t hold down with much pressure in one area without it creating a harsh angle. The problem is that a thin piece of metal presses down vertically and has contact with the lash in one very small area, which is also hard on the lash. In order for the user to create a curl, they will have to place the curler in multiple areas along the length of the lash, careful not to apply too much pressure to avoid crimping. This requires starting at the base of the lash and working your way toward the ends multiple times until you achieve the desired curl. It takes some effort and time, time that you may not have when getting ready.
Position Cirl Eyelash Curler to the base of your lashes, apply firm pressure holding for 5 – 10 seconds.
You can apply stronger pressure than you normally would using a standard eyelash curler without the worry of getting a crimp.
If more curl is desired, reposition Cirl to the mid length of your lashes, press and hold for another 5 – 10 seconds.
*Pro tip: For a maximum lift, tilt the curler up as you press. This will give a more dramatic look!
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